Making sure that her daughter’s clothes weren’t too one-dimensional was never really a big concern of Jenny Moradi’s … until her eldest daughter turned two-and-a-half. “At that point, she developed an obsession with trucks and trains — and we were all for that,” Jenny says. A former teacher and mother of two young daughters, she always wanted her kids to be free express themselves and pursue their interests. “She said, ‘I want a pink train blanket,’ and my husband and I thought, Okay, no problem.” In the world of online shopping, they figured, finding a pink train blanket would be easy. Only … it wasn’t. Not even close.
“We looked everywhere, and we got to the point where we were willing to pay whatever for this pink train blanket,” Jenny says. “But it didn’t exist. So I told my daughter, ‘I’ll make it for you.’ I went to fabric stores … and then couldn’t find anything like what we wanted in the fabric stores.” It felt a little nuts, she says — surely her girls aren’t the only ones who like pink and who like dresses, but who also like trucks and tools. “I mean, we almost just had a woman president,” Jenny says, “but I couldn’t find a dress with a truck on it.”
Jenny voiced her frustration on Facebook, where got so much feedback from other parents who’d run into similar roadblocks that she decided to do something about it. Enter, Bug and Bear Kids, Jenny’s new clothing line for little girls, designed to reflect a wider range of interests than the usual hearts, flowers, cute animals, princesses and the like. Bug and Bear makes cute (SO cute) t-shirts and accessories (bows, hair clips, headbands) made from fabric designed by Jenny herself, featuring tools and trucks and outer space and dinos and — soon — science and chemistry odds and ends.
The business, which she launched in May, is half-based in Media, where Jenny lives, and half-based in Germantown, where her studio is located. So yes, we’re talking handmade, Philly-made gear. (And in addition to the custom fabrics, she’s also currently working with a Fishtown-based company to put out some screen-printed designs.) You can find all the gear on the BBK site, and you can follow her Instagram and Facebook for all the latest news (including the still-secret new-product launch that’s coming soon!).
It’s worth mentioning here that Jenny’s shirts have also been popular with little boys who happen to like the design and the colors. “Our builder-girl shirts are pink, and a lot of parents ordered them because their boys’ favorite color is pink,” she says. “That’s hard to find sometimes in boys’ clothing.” So while Bug and Bear Kids maybe be marketed as girls’ clothes, we’re still talking equal opportunity gender-stereotype smashing … which feels apt, given the brand’s mission.
Photo credit: Bug and Bear Kids